SSESW Principles

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QandClassmatesSSS.png" alt=""; width="50%"> Q is a Sociology student working with a small team on a university project. Their brief is to design a small-scale initiative to encourage greater civic engagement among university students, helping them feel more connected to social, political, or community issues that affect them. Use the entrepreneurship principles to help Q navigate these choices. It’s the first team meeting and they are trying to decide how to start. ''What should Q suggest?'' 1. “[[Organise a campaign->S2B]] to encourage students to register to vote and provide information on how to do it.” 2. We should start by trying to [[find out what’s already happening in terms of student civic engagement at the university->S2G]]. Let’s do some online research and speak to a few of the student societies.”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> It could be that a campaign becomes part of the solution, but this skips the key step of understanding what users actually need. Another team member says ““The ''Bird in the Hand'' principle reminds us to build on what we already know and can reach. Let’s start by investigating what’s already happening.” The team agrees with this suggestion. ------------------------------ The team conducts some online research, speaks to some classmates and some representatives of student societies. From this, they learn: • Many students care about social issues but feel their voices don’t make a difference. • Some participate through social media rather than formal volunteering or politics. • Time, confidence, and awareness of opportunities are major barriers. The team now need to decide how to move forward. ''What should Q suggest?'' • “Some students are active on social media but not in formal politics. Could that still be civic engagement in a different form? Let’s [[explore what ‘making a difference’ means to them->S3G+1B]] before defining the problem.” • “If they’re not volunteering or voting, they’re not really engaged. If we go back to our users to ask more questions, it’ll take up more time. Let’s just [[move forward with what we have->S3B+1B]].”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Bird in the Hand'' principle. By understanding what’s currently happening, you’re starting from what exists instead of imagining something from scratch. ------------------ The team conducts some online research, speaks to some classmates and some representatives of student societies. From this, they learn: • Many students care about social issues but feel their voices don’t make a difference. • Some participate through social media rather than formal volunteering or politics. • Time, confidence, and awareness of opportunities are major barriers. The team now need to decide how to move forward. ''What should Q suggest?'' • “Some students are active on social media but not in formal politics. Could that still be civic engagement in a different form? Let’s [[explore what ‘making a difference’ means to them->S3G+1G]] before defining the problem.” • “If they’re not volunteering or voting, they’re not really engaged. If we go back to our users to ask more questions, it’ll take up more time. Let’s just [[move forward with what we have->S3B+1G]].”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Beginner’s Mindset'' principle. You are staying curious and asking questions that challenge assumptions. This can lead to more innovative solutions. ---------------------------- The team speak to more students to ask them for more details about what “making a difference” means to them. They find: • Students do want to make a difference, but often through everyday actions and social media rather than traditional volunteering. • They’d like to feel part of something meaningful but need easier, more visible entry points. Now they need to create a problem definition so that they can move forward. ''Which of these would be a better problem definition for Q to suggest?'' • [[How Might We help students connect their everyday interests and online activities with real-world impact?->S4G+2G]] • [[How Might We use online platforms to enable students to make civic contributions?->S4B+2G]]

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> While it’s important to meet deadlines, making assumptions about your users means you could miss out on opportunities to provide innovative solutions. Another team member says “The ''Beginner’s Mindset'' encourages us to step back first and ask open questions, so we don’t make assumptions and miss potential opportunities. Let’s go back and ask the students for more information.” and the team agrees to start there. ---------------------- The team speak to more students to ask them for more details about what “making a difference” means to them. They find: • Students do want to make a difference, but often through everyday actions and social media rather than traditional volunteering. • They’d like to feel part of something meaningful but need easier, more visible entry points. Now they need to create a problem definition so that they can move forward. ''Which of these would be a better problem definition for Q to suggest?'' • [[How Might We help students connect their everyday interests and online activities with real-world impact?->S4G+1G+1B]] • [[How Might We use online platforms to enable students to make civic contributions?->S4B+1G+1B]]

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Beginner’s Mindset'' principle. You are staying curious and asking questions that challenge assumptions. This can lead to more innovative solutions. ---------------------------- The team speak to more students to ask them for more details about what “making a difference” means to them. They find: • Students do want to make a difference, but often through everyday actions and social media rather than traditional volunteering. • They’d like to feel part of something meaningful but need easier, more visible entry points. Now they need to create a problem definition so that they can move forward. ''Which of these would be a better problem definition for Q to suggest?'' • [[How Might We help students connect their everyday interests and online activities with real-world impact?->S4G+1G+1B]] • [[How Might We use online platforms to enable students to make civic contributions?->S4B+1G+1B]]

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> While it’s important to meet deadlines, making assumptions about your users means you could miss out on opportunities to provide innovative solutions. Another team member says “The ''Beginner’s Mindset'' encourages us to step back first and ask open questions, so we don’t make assumptions and miss potential opportunities. Let’s go back and ask the students for more information.” and the team agrees to start there. ---------------------- The team speak to more students to ask them for more details about what “making a difference” means to them. They find: • Students do want to make a difference, but often through everyday actions and social media rather than traditional volunteering. • They’d like to feel part of something meaningful but need easier, more visible entry points. Now they need to create a problem definition so that they can move forward. ''Which of these would be a better problem definition for Q to suggest?'' • [[How Might We help students connect their everyday interests and online activities with real-world impact?->S4G+2B]] • [[How Might We use online platforms to enable students to make civic contributions?->S4B+2B]]

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Beginner’s Mindset'' principle. That problem definition allows you to stay open, question assumptions, and avoid being boxed in by what might seem like obvious solutions. ------------------------------------- The team brainstorms ideas for encouraging student civic engagement and then narrow down to these 4: • A student-led “impact map” where societies can showcase how their activities contribute to community or environmental goals. • A series of social-media challenges linking everyday actions (like recycling, donating, or attending talks) to broader civic themes. • A “micro-volunteering” platform where students can contribute small acts of support for local causes between study sessions e.g. helping at a stall for an hour. • Creating a pop-up “Civic Café” where societies can host informal discussions about issues that matter to them. ''What should Q suggest as the next step?'' • “Let’s [[run these ideas past our classmates and other students->S5G+3G]] we know. They might be able to suggest some more ideas or ways to enhance these ones.” • “[[We’ve already got some good ideas here->S5B+3G]]. We are representatives of the end user group too. Let’s just go with what we think is best.”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> While online platforms might form a part of the solution, this problem definition is narrow in only focusing on online platforms – making the assumption that’s where the solution lies. Another team member says “The ''Beginner’s Mindset'' principle encourages us to stay open, question assumptions, and avoid being boxed in by what might seem like obvious solutions. Let’s keep the problem definition broad as ‘//How Might We help students connect their everyday interests and online activities with real-world impact?//’ The team agree with this suggestion. ----------------------- The team brainstorms ideas for encouraging student civic engagement and then narrow down to these 4: • A student-led “impact map” where societies can showcase how their activities contribute to community or environmental goals. • A series of social-media challenges linking everyday actions (like recycling, donating, or attending talks) to broader civic themes. • A “micro-volunteering” platform where students can contribute small acts of support for local causes between study sessions e.g. helping at a stall for an hour. • Creating a pop-up “Civic Café” where societies can host informal discussions about issues that matter to them. ''What should Q suggest as the next step?'' • “Let’s [[run these ideas past our classmates and other students->S5G+2G+1B]] we know. They might be able to suggest some more ideas or ways to enhance these ones.” • “[[We’ve already got some good ideas here->S5B+2G+1B]]. We are representatives of the end user group too. Let’s just go with what we think is best.”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Beginner’s Mindset'' principle. That problem definition allows you to stay open, question assumptions, and avoid being boxed in by what might seem like obvious solutions. ------------------------------------- The team brainstorms ideas for encouraging student civic engagement and then narrow down to these 4: • A student-led “impact map” where societies can showcase how their activities contribute to community or environmental goals. • A series of social-media challenges linking everyday actions (like recycling, donating, or attending talks) to broader civic themes. • A “micro-volunteering” platform where students can contribute small acts of support for local causes between study sessions e.g. helping at a stall for an hour. • Creating a pop-up “Civic Café” where societies can host informal discussions about issues that matter to them. ''What should Q suggest as the next step?'' • “Let’s [[run these ideas past our classmates and other students->S5G+2G+1B]] we know. They might be able to suggest some more ideas or ways to enhance these ones.” • “[[We’ve already got some good ideas here->S5B+2G+1B]]. We are representatives of the end user group too. Let’s just go with what we think is best.”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> While online platforms might form a part of the solution, this problem definition is narrow in only focusing on online platforms – making the assumption that’s where the solution lies. Another team member says “The ''Beginner’s Mindset'' principle encourages us to stay open, question assumptions, and avoid being boxed in by what might seem like obvious solutions. Let’s keep the problem definition broad as ‘//How Might We help students connect their everyday interests and online activities with real-world impact?//’ The team agree with this suggestion. ----------------------- The team brainstorms ideas for encouraging student civic engagement and then narrow down to these 4: • A student-led “impact map” where societies can showcase how their activities contribute to community or environmental goals. • A series of social-media challenges linking everyday actions (like recycling, donating, or attending talks) to broader civic themes. • A “micro-volunteering” platform where students can contribute small acts of support for local causes between study sessions e.g. helping at a stall for an hour. • Creating a pop-up “Civic Café” where societies can host informal discussions about issues that matter to them. ''What should Q suggest as the next step?'' • “Let’s [[run these ideas past our classmates and other students->S5G+1G+2B]] we know. They might be able to suggest some more ideas or ways to enhance these ones.” • “[[We’ve already got some good ideas here->S5B+1G+2B]]. We are representatives of the end user group too. Let’s just go with what we think is best.”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Beginner’s Mindset'' principle. That problem definition allows you to stay open, question assumptions, and avoid being boxed in by what might seem like obvious solutions. ------------------------------------- The team brainstorms ideas for encouraging student civic engagement and then narrow down to these 4: • A student-led “impact map” where societies can showcase how their activities contribute to community or environmental goals. • A series of social-media challenges linking everyday actions (like recycling, donating, or attending talks) to broader civic themes. • A “micro-volunteering” platform where students can contribute small acts of support for local causes between study sessions e.g. helping at a stall for an hour. • Creating a pop-up “Civic Café” where societies can host informal discussions about issues that matter to them. ''What should Q suggest as the next step?'' • “Let’s [[run these ideas past our classmates and other students->S5G+1G+2B]] we know. They might be able to suggest some more ideas or ways to enhance these ones.” • “[[We’ve already got some good ideas here->S5B+1G+2B]]. We are representatives of the end user group too. Let’s just go with what we think is best.”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> While online platforms might form a part of the solution, this problem definition is narrow in only focusing on online platforms – making the assumption that’s where the solution lies. Another team member says “The ''Beginner’s Mindset'' principle encourages us to stay open, question assumptions, and avoid being boxed in by what might seem like obvious solutions. Let’s keep the problem definition broad as ‘//How Might We help students connect their everyday interests and online activities with real-world impact?//’ The team agree with this suggestion. ----------------------- The team brainstorms ideas for encouraging student civic engagement and then narrow down to these 4: • A student-led “impact map” where societies can showcase how their activities contribute to community or environmental goals. • A series of social-media challenges linking everyday actions (like recycling, donating, or attending talks) to broader civic themes. • A “micro-volunteering” platform where students can contribute small acts of support for local causes between study sessions e.g. helping at a stall for an hour. • Creating a pop-up “Civic Café” where societies can host informal discussions about issues that matter to them. ''What should Q suggest as the next step?'' • “Let’s [[run these ideas past our classmates and other students->S5G+3B]] we know. They might be able to suggest some more ideas or ways to enhance these ones.” • “[[We’ve already got some good ideas here->S5B+3B]]. We are representatives of the end user group too. Let’s just go with what we think is best.”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Know Your User'' principle. This will keep user needs at the centre of discussion. ----------------- The team create an online form which asks for feedback on their ideas and for other suggestions. The ideas that get most interest are these, and students have added some comments online: • A series of social-media challenges linking everyday actions (like recycling, donating, or attending talks) to broader civic themes. o Could we have team or society-based challenges so we could compete or collaborate with friends? o If we partner with the SU, we could get the challenges promoted on their social media channels. • A “micro-volunteering” platform where students can contribute small acts of support for local causes between study sessions. o That might work so long as it’s local or if it’s remote but online. The project deadline is approaching. The team need to deliver a presentation about their chosen idea as well as a written report. ''What should Q suggest next?'' • “The social media challenges are OK, but the [[micro-volunteering platform seems more innovative->S6B+4G]]. We should go with that one.” • “The micro-volunteering platform may seem more innovative, but [[the social media challenges would be easier to test->S6G+4G]]. We could even do a mini test before the assignment deadline and demonstrate our results.”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> It’s tempting to stop ideating once you have an idea that seems good enough, but real innovation typically requires pushing through the “good enough” ideas to get to something better. Another team member says “It might be useful to apply the ''Know Your User'' principle here and make an effort to co-create with our end users, beyond our own team.” The team agrees with this suggestion. ------------------------------ The team create an online form which asks for feedback on their ideas and for other suggestions. The ideas that get most interest are these, and students have added some comments online: • A series of social-media challenges linking everyday actions (like recycling, donating, or attending talks) to broader civic themes. o Could we have team or society-based challenges so we could compete or collaborate with friends? o If we partner with the SU, we could get the challenges promoted on their social media channels. • A “micro-volunteering” platform where students can contribute small acts of support for local causes between study sessions. o That might work so long as it’s local or if it’s remote but online. The project deadline is approaching. The team need to deliver a presentation about their chosen idea as well as a written report. ''What should Q suggest next?'' • “The social media challenges are OK, but the [[micro-volunteering platform seems more innovative->S6B+3G+1B]]. We should go with that one.” • “The micro-volunteering platform may seem more innovative, but [[the social media challenges would be easier to test->S6G+3G+1B]]. We could even do a mini test before the assignment deadline and demonstrate our results.”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Know Your User'' principle. This will keep user needs at the centre of discussion. ----------------- The team create an online form which asks for feedback on their ideas and for other suggestions. The ideas that get most interest are these, and students have added some comments online: • A series of social-media challenges linking everyday actions (like recycling, donating, or attending talks) to broader civic themes. o Could we have team or society-based challenges so we could compete or collaborate with friends? o If we partner with the SU, we could get the challenges promoted on their social media channels. • A “micro-volunteering” platform where students can contribute small acts of support for local causes between study sessions. o That might work so long as it’s local or if it’s remote but online. The project deadline is approaching. The team need to deliver a presentation about their chosen idea as well as a written report. ''What should Q suggest next?'' • “The social media challenges are OK, but the [[micro-volunteering platform seems more innovative->S6B+3G+1B]]. We should go with that one.” • “The micro-volunteering platform may seem more innovative, but [[the social media challenges would be easier to test->S6G+3G+1B]]. We could even do a mini test before the assignment deadline and demonstrate our results.”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> It’s tempting to stop ideating once you have an idea that seems good enough, but real innovation typically requires pushing through the “good enough” ideas to get to something better. Another team member says “It might be useful to apply the ''Know Your User'' principle here and make an effort to co-create with our end users, beyond our own team.” The team agrees with this suggestion. ------------------------------ The team create an online form which asks for feedback on their ideas and for other suggestions. The ideas that get most interest are these, and students have added some comments online: • A series of social-media challenges linking everyday actions (like recycling, donating, or attending talks) to broader civic themes. o Could we have team or society-based challenges so we could compete or collaborate with friends? o If we partner with the SU, we could get the challenges promoted on their social media channels. • A “micro-volunteering” platform where students can contribute small acts of support for local causes between study sessions. o That might work so long as it’s local or if it’s remote but online. The project deadline is approaching. The team need to deliver a presentation about their chosen idea as well as a written report. ''What should Q suggest next?'' • “The social media challenges are OK, but the [[micro-volunteering platform seems more innovative->S6B+2G+2B]]. We should go with that one.” • “The micro-volunteering platform may seem more innovative, but [[the social media challenges would be easier to test->S6G+2G+2B]]. We could even do a mini test before the assignment deadline and demonstrate our results.”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Know Your User'' principle. This will keep user needs at the centre of discussion. ----------------- The team create an online form which asks for feedback on their ideas and for other suggestions. The ideas that get most interest are these, and students have added some comments online: • A series of social-media challenges linking everyday actions (like recycling, donating, or attending talks) to broader civic themes. o Could we have team or society-based challenges so we could compete or collaborate with friends? o If we partner with the SU, we could get the challenges promoted on their social media channels. • A “micro-volunteering” platform where students can contribute small acts of support for local causes between study sessions. o That might work so long as it’s local or if it’s remote but online. The project deadline is approaching. The team need to deliver a presentation about their chosen idea as well as a written report. ''What should Q suggest next?'' • “The social media challenges are OK, but the [[micro-volunteering platform seems more innovative->S6B+2G+2B]]. We should go with that one.” • “The micro-volunteering platform may seem more innovative, but [[the social media challenges would be easier to test->S6G+2G+2B]]. We could even do a mini test before the assignment deadline and demonstrate our results.”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> It’s tempting to stop ideating once you have an idea that seems good enough, but real innovation typically requires pushing through the “good enough” ideas to get to something better. Another team member says “It might be useful to apply the ''Know Your User'' principle here and make an effort to co-create with our end users, beyond our own team.” The team agrees with this suggestion. ------------------------------ The team create an online form which asks for feedback on their ideas and for other suggestions. The ideas that get most interest are these, and students have added some comments online: • A series of social-media challenges linking everyday actions (like recycling, donating, or attending talks) to broader civic themes. o Could we have team or society-based challenges so we could compete or collaborate with friends? o If we partner with the SU, we could get the challenges promoted on their social media channels. • A “micro-volunteering” platform where students can contribute small acts of support for local causes between study sessions. o That might work so long as it’s local or if it’s remote but online. The project deadline is approaching. The team need to deliver a presentation about their chosen idea as well as a written report. ''What should Q suggest next?'' • “The social media challenges are OK, but the [[micro-volunteering platform seems more innovative->S6B+1G+3B]]. We should go with that one.” • “The micro-volunteering platform may seem more innovative, but [[the social media challenges would be easier to test->S6G+1G+3B]]. We could even do a mini test before the assignment deadline and demonstrate our results.”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> The more innovative idea isn’t always the best place to start. By choosing something large and untested, you risk spending time and energy on something that may not fit user needs or practical constraints. Another team member says “The ''Affordable Loss'' principle suggests that we should use small tests to test our ideas first. Let’s run a test of the social media challenges idea.” The team agree with this suggestion. ------------------------- The team decide to test their idea for a small-scale social-media challenge. They collaborate with some classmates and two student societies to run a weekly campaign called “Small Acts, Big Impact”. Each day focuses on a simple civic action, such as: • bringing a reusable cup • donating something to charity • picking up litter • sharing a post about some volunteering they’ve done The team review their pilot and find they didn’t reach as many students as they’d hoped ''What should Q suggest they do next?'' 1. “The data shows that we got engagement from people who weren’t part of the challenge. [[Let’s include this finding in our report and suggest that the campaigns should be open for anyone to join in->S7G+4G+1B]].” 2. “At least we know now that the idea won’t work. [[Let’s submit the idea about the micro-volunteering platform instead->S7B+4G+1B]].”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Affordable Loss'' principle. By choosing to pilot a small version of your idea, you’re taking manageable risks and learning from action which is a key part of entrepreneurial thinking. ---------------- The team decide to test their idea for a small-scale social-media challenge. They collaborate with some classmates and two student societies to run a weekly campaign called “Small Acts, Big Impact”. Each day focuses on a simple civic action, such as: • bringing a reusable cup • donating something to charity • picking up litter • sharing a post about some volunteering they’ve done The team review their pilot and find they didn’t reach as many students as they’d hoped ''What should Q suggest they do next?'' 1. “The data shows that we got engagement from people who weren’t part of the challenge. [[Let’s include this finding in our report and suggest that the campaigns should be open for anyone to join in->S7G+5G]].” 2. “At least we know now that the idea won’t work. [[Let’s submit the idea about the micro-volunteering platform instead->S7B+5G]].”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> The more innovative idea isn’t always the best place to start. By choosing something large and untested, you risk spending time and energy on something that may not fit user needs or practical constraints. Another team member says “The ''Affordable Loss'' principle suggests that we should use small tests to test our ideas first. Let’s run a test of the social media challenges idea.” The team agree with this suggestion. ------------------------- The team decide to test their idea for a small-scale social-media challenge. They collaborate with some classmates and two student societies to run a weekly campaign called “Small Acts, Big Impact”. Each day focuses on a simple civic action, such as: • bringing a reusable cup • donating something to charity • picking up litter • sharing a post about some volunteering they’ve done The team review their pilot and find they didn’t reach as many students as they’d hoped ''What should Q suggest they do next?'' 1. “The data shows that we got engagement from people who weren’t part of the challenge. [[Let’s include this finding in our report and suggest that the campaigns should be open for anyone to join in->S7G+3G+2B]].” 2. “At least we know now that the idea won’t work. [[Let’s submit the idea about the micro-volunteering platform instead->S7B+3G+2B]].”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Affordable Loss'' principle. By choosing to pilot a small version of your idea, you’re taking manageable risks and learning from action which is a key part of entrepreneurial thinking. ---------------- The team decide to test their idea for a small-scale social-media challenge. They collaborate with some classmates and two student societies to run a weekly campaign called “Small Acts, Big Impact”. Each day focuses on a simple civic action, such as: • bringing a reusable cup • donating something to charity • picking up litter • sharing a post about some volunteering they’ve done The team review their pilot and find they didn’t reach as many students as they’d hoped ''What should Q suggest they do next?'' 1. “The data shows that we got engagement from people who weren’t part of the challenge. [[Let’s include this finding in our report and suggest that the campaigns should be open for anyone to join in->S7G+4G+1B]].” 2. “At least we know now that the idea won’t work. [[Let’s submit the idea about the micro-volunteering platform instead->S7B+4G+1B]].”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> The more innovative idea isn’t always the best place to start. By choosing something large and untested, you risk spending time and energy on something that may not fit user needs or practical constraints. Another team member says “The ''Affordable Loss'' principle suggests that we should use small tests to test our ideas first. Let’s run a test of the social media challenges idea.” The team agree with this suggestion. ------------------------- The team decide to test their idea for a small-scale social-media challenge. They collaborate with some classmates and two student societies to run a weekly campaign called “Small Acts, Big Impact”. Each day focuses on a simple civic action, such as: • bringing a reusable cup • donating something to charity • picking up litter • sharing a post about some volunteering they’ve done The team review their pilot and find they didn’t reach as many students as they’d hoped ''What should Q suggest they do next?'' 1. “The data shows that we got engagement from people who weren’t part of the challenge. [[Let’s include this finding in our report and suggest that the campaigns should be open for anyone to join in->S7G+3G+2B]].” 2. “At least we know now that the idea won’t work. [[Let’s submit the idea about the micro-volunteering platform instead->S7B+3G+2B]].”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Affordable Loss'' principle. By choosing to pilot a small version of your idea, you’re taking manageable risks and learning from action which is a key part of entrepreneurial thinking. ---------------- The team decide to test their idea for a small-scale social-media challenge. They collaborate with some classmates and two student societies to run a weekly campaign called “Small Acts, Big Impact”. Each day focuses on a simple civic action, such as: • bringing a reusable cup • donating something to charity • picking up litter • sharing a post about some volunteering they’ve done The team review their pilot and find they didn’t reach as many students as they’d hoped ''What should Q suggest they do next?'' 1. “The data shows that we got engagement from people who weren’t part of the challenge. [[Let’s include this finding in our report and suggest that the campaigns should be open for anyone to join in->S7G+3G+2B]].” 2. “At least we know now that the idea won’t work. [[Let’s submit the idea about the micro-volunteering platform instead->S7B+3G+2B]].”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> The more innovative idea isn’t always the best place to start. By choosing something large and untested, you risk spending time and energy on something that may not fit user needs or practical constraints. Another team member says “The ''Affordable Loss'' principle suggests that we should use small tests to test our ideas first. Let’s run a test of the social media challenges idea.” The team agree with this suggestion. ------------------------- The team decide to test their idea for a small-scale social-media challenge. They collaborate with some classmates and two student societies to run a weekly campaign called “Small Acts, Big Impact”. Each day focuses on a simple civic action, such as: • bringing a reusable cup • donating something to charity • picking up litter • sharing a post about some volunteering they’ve done The team review their pilot and find they didn’t reach as many students as they’d hoped ''What should Q suggest they do next?'' 1. “The data shows that we got engagement from people who weren’t part of the challenge. [[Let’s include this finding in our report and suggest that the campaigns should be open for anyone to join in->S7G+1G+4B]].” 2. “At least we know now that the idea won’t work. [[Let’s submit the idea about the micro-volunteering platform instead->S7B+1G+4B]].”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Affordable Loss'' principle. By choosing to pilot a small version of your idea, you’re taking manageable risks and learning from action which is a key part of entrepreneurial thinking. ---------------- The team decide to test their idea for a small-scale social-media challenge. They collaborate with some classmates and two student societies to run a weekly campaign called “Small Acts, Big Impact”. Each day focuses on a simple civic action, such as: • bringing a reusable cup • donating something to charity • picking up litter • sharing a post about some volunteering they’ve done The team review their pilot and find they didn’t reach as many students as they’d hoped ''What should Q suggest they do next?'' 1. “The data shows that we got engagement from people who weren’t part of the challenge. [[Let’s include this finding in our report and suggest that the campaigns should be open for anyone to join in->S7G+2G+3B]].” 2. “At least we know now that the idea won’t work. [[Let’s submit the idea about the micro-volunteering platform instead->S7B+2G+3B]].”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Know Your User'' principle. This will keep user needs at the centre of discussion. ----------------- The team create an online form which asks for feedback on their ideas and for other suggestions. The ideas that get most interest are these, and students have added some comments online: • A series of social-media challenges linking everyday actions (like recycling, donating, or attending talks) to broader civic themes. o Could we have team or society-based challenges so we could compete or collaborate with friends? o If we partner with the SU, we could get the challenges promoted on their social media channels. • A “micro-volunteering” platform where students can contribute small acts of support for local causes between study sessions. o That might work so long as it’s local or if it’s remote but online. The project deadline is approaching. The team need to deliver a presentation about their chosen idea as well as a written report. ''What should Q suggest next?'' • “The social media challenges are OK, but the [[micro-volunteering platform seems more innovative->S6B+1G+3B]]. We should go with that one.” • “The micro-volunteering platform may seem more innovative, but [[the social media challenges would be easier to test->S6G+1G+3B]]. We could even do a mini test before the assignment deadline and demonstrate our results.”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> It’s tempting to stop ideating once you have an idea that seems good enough, but real innovation typically requires pushing through the “good enough” ideas to get to something better. Another team member says “It might be useful to apply the ''Know Your User'' principle here and make an effort to co-create with our end users, beyond our own team.” The team agrees with this suggestion. ------------------------------ The team create an online form which asks for feedback on their ideas and for other suggestions. The ideas that get most interest are these, and students have added some comments online: • A series of social-media challenges linking everyday actions (like recycling, donating, or attending talks) to broader civic themes. o Could we have team or society-based challenges so we could compete or collaborate with friends? o If we partner with the SU, we could get the challenges promoted on their social media channels. • A “micro-volunteering” platform where students can contribute small acts of support for local causes between study sessions. o That might work so long as it’s local or if it’s remote but online. The project deadline is approaching. The team need to deliver a presentation about their chosen idea as well as a written report. ''What should Q suggest next?'' • “The social media challenges are OK, but the [[micro-volunteering platform seems more innovative->S6B+4B]]. We should go with that one.” • “The micro-volunteering platform may seem more innovative, but [[the social media challenges would be easier to test->S6G+4B]]. We could even do a mini test before the assignment deadline and demonstrate our results.”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> The more innovative idea isn’t always the best place to start. By choosing something large and untested, you risk spending time and energy on something that may not fit user needs or practical constraints. Another team member says “The ''Affordable Loss'' principle suggests that we should use small tests to test our ideas first. Let’s run a test of the social media challenges idea.” The team agree with this suggestion. ------------------------- The team decide to test their idea for a small-scale social-media challenge. They collaborate with some classmates and two student societies to run a weekly campaign called “Small Acts, Big Impact”. Each day focuses on a simple civic action, such as: • bringing a reusable cup • donating something to charity • picking up litter • sharing a post about some volunteering they’ve done The team review their pilot and find they didn’t reach as many students as they’d hoped ''What should Q suggest they do next?'' 1. “The data shows that we got engagement from people who weren’t part of the challenge. [[Let’s include this finding in our report and suggest that the campaigns should be open for anyone to join in->S7G+5B]].” 2. “At least we know now that the idea won’t work. [[Let’s submit the idea about the micro-volunteering platform instead->S7B+5B]].”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Affordable Loss'' principle. By choosing to pilot a small version of your idea, you’re taking manageable risks and learning from action which is a key part of entrepreneurial thinking. ---------------- The team decide to test their idea for a small-scale social-media challenge. They collaborate with some classmates and two student societies to run a weekly campaign called “Small Acts, Big Impact”. Each day focuses on a simple civic action, such as: • bringing a reusable cup • donating something to charity • picking up litter • sharing a post about some volunteering they’ve done The team review their pilot and find they didn’t reach as many students as they’d hoped ''What should Q suggest they do next?'' 1. “The data shows that we got engagement from people who weren’t part of the challenge. [[Let’s include this finding in our report and suggest that the campaigns should be open for anyone to join in->S7G+1G+4B]].” 2. “At least we know now that the idea won’t work. [[Let’s submit the idea about the micro-volunteering platform instead->S7B+1G+4B]].”

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Lemonade'' principle. Instead of treating a problem as a dead-end, you reframed it as an opportunity for a different solution. --------------------------- The team discuss how they are going to deliver their presentation. ''What should Q suggest?'' • “Let’s explain this as [[a story from our target users’ point of view->S8G+6G]]. We can describe the challenges they face, the problems with the existing solutions, and how our solution can address those. Let’s summarise the process we followed, including the Double Diamond and our application of entrepreneurship principles and the information we gathered at each stage i.e. from online research, speaking to people, and testing.” • “Let’s [[focus on the idea itself and the details of how it would work->S8B+6G]]. We don’t need to explain how we reached the idea”.

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> It’s best not to discard ideas too quickly. Innovation can come from adapting to perceived setbacks or failures. Another team member says “The ''Lemonade'' principle reminds us that unexpected outcomes can lead to unique advantages. Let’s include the finding in our report and suggest that campaigns should be open for anyone to join”. The Team agrees to go with this suggestion. -------------------------------- The team discuss how they are going to deliver their presentation. ''What should Q suggest?'' • “Let’s explain this as [[a story from our target users’ point of view->S8G+5G+1B]]. We can describe the challenges they face, the problems with the existing solutions, and how our solution can address those. Let’s summarise the process we followed, including the Double Diamond and our application of entrepreneurship principles and the information we gathered at each stage i.e. from online research, speaking to people, and testing.” • “Let’s [[focus on the idea itself and the details of how it would work->S8B+5G+1B]]. We don’t need to explain how we reached the idea”.

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Lemonade'' principle. Instead of treating a problem as a dead-end, you reframed it as an opportunity for a different solution. --------------------------- The team discuss how they are going to deliver their presentation. ''What should Q suggest?'' • “Let’s explain this as [[a story from our target users’ point of view->S8G+5G+1B]]. We can describe the challenges they face, the problems with the existing solutions, and how our solution can address those. Let’s summarise the process we followed, including the Double Diamond and our application of entrepreneurship principles and the information we gathered at each stage i.e. from online research, speaking to people, and testing.” • “Let’s [[focus on the idea itself and the details of how it would work->S8B+5G+1B]]. We don’t need to explain how we reached the idea”.

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> It’s best not to discard ideas too quickly. Innovation can come from adapting to perceived setbacks or failures. Another team member says “The ''Lemonade'' principle reminds us that unexpected outcomes can lead to unique advantages. Let’s include the finding in our report and suggest that campaigns should be open for anyone to join”. The Team agrees to go with this suggestion. -------------------------------- The team discuss how they are going to deliver their presentation. ''What should Q suggest?'' • “Let’s explain this as [[a story from our target users’ point of view->S8G+4G+2B]]. We can describe the challenges they face, the problems with the existing solutions, and how our solution can address those. Let’s summarise the process we followed, including the Double Diamond and our application of entrepreneurship principles and the information we gathered at each stage i.e. from online research, speaking to people, and testing.” • “Let’s [[focus on the idea itself and the details of how it would work->S8B+4G+2B]]. We don’t need to explain how we reached the idea”.

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Lemonade'' principle. Instead of treating a problem as a dead-end, you reframed it as an opportunity for a different solution. --------------------------- The team discuss how they are going to deliver their presentation. ''What should Q suggest?'' • “Let’s explain this as [[a story from our target users’ point of view->S8G+4G+2B]]. We can describe the challenges they face, the problems with the existing solutions, and how our solution can address those. Let’s summarise the process we followed, including the Double Diamond and our application of entrepreneurship principles and the information we gathered at each stage i.e. from online research, speaking to people, and testing.” • “Let’s [[focus on the idea itself and the details of how it would work->S8B+4G+2B]]. We don’t need to explain how we reached the idea”.

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> It’s best not to discard ideas too quickly. Innovation can come from adapting to perceived setbacks or failures. Another team member says “The ''Lemonade'' principle reminds us that unexpected outcomes can lead to unique advantages. Let’s include the finding in our report and suggest that campaigns should be open for anyone to join”. The Team agrees to go with this suggestion. -------------------------------- The team discuss how they are going to deliver their presentation. ''What should Q suggest?'' • “Let’s explain this as [[a story from our target users’ point of view->S8G+3G+3B]]. We can describe the challenges they face, the problems with the existing solutions, and how our solution can address those. Let’s summarise the process we followed, including the Double Diamond and our application of entrepreneurship principles and the information we gathered at each stage i.e. from online research, speaking to people, and testing.” • “Let’s [[focus on the idea itself and the details of how it would work->S8B+3G+3B]]. We don’t need to explain how we reached the idea”.

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Lemonade'' principle. Instead of treating a problem as a dead-end, you reframed it as an opportunity for a different solution. --------------------------- The team discuss how they are going to deliver their presentation. ''What should Q suggest?'' • “Let’s explain this as [[a story from our target users’ point of view->S8G+2G+4B]]. We can describe the challenges they face, the problems with the existing solutions, and how our solution can address those. Let’s summarise the process we followed, including the Double Diamond and our application of entrepreneurship principles and the information we gathered at each stage i.e. from online research, speaking to people, and testing.” • “Let’s [[focus on the idea itself and the details of how it would work->S8B+2G+4B]]. We don’t need to explain how we reached the idea”.

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> It’s best not to discard ideas too quickly. Innovation can come from adapting to perceived setbacks or failures. Another team member says “The ''Lemonade'' principle reminds us that unexpected outcomes can lead to unique advantages. Let’s include the finding in our report and suggest that campaigns should be open for anyone to join”. The Team agrees to go with this suggestion. -------------------------------- The team discuss how they are going to deliver their presentation. ''What should Q suggest?'' • “Let’s explain this as [[a story from our target users’ point of view->S8G+1G+5B]]. We can describe the challenges they face, the problems with the existing solutions, and how our solution can address those. Let’s summarise the process we followed, including the Double Diamond and our application of entrepreneurship principles and the information we gathered at each stage i.e. from online research, speaking to people, and testing.” • “Let’s [[focus on the idea itself and the details of how it would work->S8B+1G+5B]]. We don’t need to explain how we reached the idea”.

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Lemonade'' principle. Instead of treating a problem as a dead-end, you reframed it as an opportunity for a different solution. --------------------------- The team discuss how they are going to deliver their presentation. ''What should Q suggest?'' • “Let’s explain this as [[a story from our target users’ point of view->S8G+1G+5B]]. We can describe the challenges they face, the problems with the existing solutions, and how our solution can address those. Let’s summarise the process we followed, including the Double Diamond and our application of entrepreneurship principles and the information we gathered at each stage i.e. from online research, speaking to people, and testing.” • “Let’s [[focus on the idea itself and the details of how it would work->S8B+1G+5B]]. We don’t need to explain how we reached the idea”.

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> It’s best not to discard ideas too quickly. Innovation can come from adapting to perceived setbacks or failures. Another team member says “The ''Lemonade'' principle reminds us that unexpected outcomes can lead to unique advantages. Let’s include the finding in our report and suggest that campaigns should be open for anyone to join”. The Team agrees to go with this suggestion. -------------------------------- The team discuss how they are going to deliver their presentation. ''What should Q suggest?'' • “Let’s explain this as [[a story from our target users’ point of view->S8G+6B]]. We can describe the challenges they face, the problems with the existing solutions, and how our solution can address those. Let’s summarise the process we followed, including the Double Diamond and our application of entrepreneurship principles and the information we gathered at each stage i.e. from online research, speaking to people, and testing.” • “Let’s [[focus on the idea itself and the details of how it would work->S8B+6B]]. We don’t need to explain how we reached the idea”.

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good demonstration of the ''Deliver'' phase of the ''Double Diamond''. Presenting it as a story from the user’s perspective demonstrates understanding, relevance, and impact, which are key features of an entrepreneurial mindset. By explaining both the process and the solution, you’re demonstrating a full entrepreneurial approach. -------------------------------- They [[deliver the presentation->Perfect]].

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> The solution is important, but the team have been given this project and information about entrepreneurial thinking for a reason. Another team member says “I think it’s important for us to demonstrate what we have learned about entrepreneurial thinking and how we have applied it to justify the decisions we’ve made.” The team agree to go with this suggestion. ------------------ They [[deliver the presentation->Good]].

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> The solution is important, but the team have been given this project and information about entrepreneurial thinking for a reason. Another team member says “I think it’s important for us to demonstrate what we have learned about entrepreneurial thinking and how we have applied it to justify the decisions we’ve made.” The team agree to go with this suggestion. ------------------ They [[deliver the presentation->OK]].

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QThumbBBB.png" alt=""; width="40%"> Good application of the ''Lemonade'' principle. Instead of treating a problem as a dead-end, you reframed it as an opportunity for a different solution. --------------------------- The team discuss how they are going to deliver their presentation. ''What should Q suggest?'' • “Let’s explain this as [[a story from our target users’ point of view->S8G+3G+3B]]. We can describe the challenges they face, the problems with the existing solutions, and how our solution can address those. Let’s summarise the process we followed, including the Double Diamond and our application of entrepreneurship principles and the information we gathered at each stage i.e. from online research, speaking to people, and testing.” • “Let’s [[focus on the idea itself and the details of how it would work->S8B+3G+3B]]. We don’t need to explain how we reached the idea”.

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> It’s best not to discard ideas too quickly. Innovation can come from adapting to perceived setbacks or failures. Another team member says “The ''Lemonade'' principle reminds us that unexpected outcomes can lead to unique advantages. Let’s include the finding in our report and suggest that campaigns should be open for anyone to join”. The Team agrees to go with this suggestion. -------------------------------- The team discuss how they are going to deliver their presentation. ''What should Q suggest?'' • “Let’s explain this as [[a story from our target users’ point of view->S8G+2G+4B]]. We can describe the challenges they face, the problems with the existing solutions, and how our solution can address those. Let’s summarise the process we followed, including the Double Diamond and our application of entrepreneurship principles and the information we gathered at each stage i.e. from online research, speaking to people, and testing.” • “Let’s [[focus on the idea itself and the details of how it would work->S8B+2G+4B]]. We don’t need to explain how we reached the idea”.

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> The solution is important, but the team have been given this project and information about entrepreneurial thinking for a reason. Another team member says “I think it’s important for us to demonstrate what we have learned about entrepreneurial thinking and how we have applied it to justify the decisions we’ve made.” The team agree to go with this suggestion. ------------------ They [[deliver the presentation->OK]].

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> The solution is important, but the team have been given this project and information about entrepreneurial thinking for a reason. Another team member says “I think it’s important for us to demonstrate what we have learned about entrepreneurial thinking and how we have applied it to justify the decisions we’ve made.” The team agree to go with this suggestion. ------------------ They [[deliver the presentation->Poor]].

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QandClassmatesHappyYYY2.png" alt=""; width="60%"> In the presentation the team reflect on what they’ve learned: • Starting with curiosity to understand the current situation and how their target users perceive civic engagement. • Talking to users made their ideas relevant and realistic, leading to a compelling and credible solution. • Testing their solution added credibility and enabled them to tweak the solution they presented. • Reframing a setback turned into a defining feature of their solution. They conclude that innovation isn’t about having the perfect idea from the start, it’s about staying curious, collaborating thoughtfully, and adapting when things change. They received feedback on their presentation and final report: “You’ve clearly understood the challenges faced by your target users and showed how your solution could enhance civic engagement. Your presentation told a strong story that connected user needs, solution design, and entrepreneurial thinking.” ###Congratulations on helping the team achieve this outcome! ''Here is your completion code: SSESW-EM-PRINCIPLES''

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/QandClassmatesHappyYYY2.png" alt=""; width="60%"> In the presentation the team reflect on what they’ve learned: • Starting with curiosity to understand the current situation and how their target users perceive civic engagement. • Talking to users made their ideas relevant and realistic, leading to a compelling and credible solution. • Testing their solution added credibility and enabled them to tweak the solution they presented. • Reframing a setback turned into a defining feature of their solution. They conclude that innovation isn’t about having the perfect idea from the start, it’s about staying curious, collaborating thoughtfully, and adapting when things change. They received feedback on their presentation and final report: “You’ve done well to understand the challenges faced by your target users and showed how your solution could enhance civic engagement. Your presentation told a strong story that connected user needs, solution design, and entrepreneurial thinking.” ###Congratulations on helping the team achieve this outcome! ''Here is your completion code: SSESW-EM-PRINCIPLES''

<img src="https://cms25.neocities.org/Double%20Diamond%20Images/Qthinkingss.png" alt=""; width="35%"> Unfortunately, you haven't chosen enough options related to the entrepreneurial principles to complete the game. [[Please try again->Start]]